{"id":4,"date":"2008-05-10T18:13:01","date_gmt":"2008-05-10T18:13:01","guid":{"rendered":"http:\/\/borzovoy.com\/blog\/?page_id=4"},"modified":"2020-05-20T22:35:21","modified_gmt":"2020-05-21T02:35:21","slug":"resume","status":"publish","type":"page","link":"https:\/\/borzovoy.com\/blog\/resume\/","title":{"rendered":"Corporate Creative Services"},"content":{"rendered":"<p><strong><span style=\"font-size: 14pt;\"><span style=\"font-family: Calibri, sans-serif;\">Communications Strategist &#8211; Creative Director<\/span><\/span><\/strong><\/p>\n<p><a href=\"mailto:lsb@borzovoy.com\" target=\"_blank\" rel=\"noopener noreferrer\">lsb@borzovoy.com<\/a><\/p>\n<p>___________________________________________________________<\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 14pt; font-family: 'Calibri','sans-serif';\">Summary<\/span><\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif';\">Acclaimed as creator of value-driven, innovative strategic communications solutions, pitches and proposals that resonate<\/span><\/li>\n<li><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif';\">Community building champion of Interactive Social Media and Experiential Marketing solutions<\/span><\/li>\n<li><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif';\">Inspiring creative team leader and mentor<\/span><\/li>\n<li><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif';\">Lifelong learner including recent studies in Aboriginal Worldview and Education, Gamification and Behavioural Economics<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>__________________________________________________________<\/p>\n<p><strong>Experience<\/strong><\/p>\n<h2><span style=\"color: #0000ff;\"><span style=\"color: #ff9900;\"><strong>Vice President Creative Services<br \/>\n<\/strong>Blackbox Communications, June 2008 \u2013 May 2015<\/span><br \/>\n<\/span><\/h2>\n<p>Responsible for the strategic creative development of project platforms, and for ensuring the original vision has been carried throughout the duration of the project.<\/p>\n<p>As a passionate brand advocate for a diverse spectrum of clients, Laurie-Shawn\u2019s commitment to excellence and innovation is legendary. His communications programs have built and inspired rich communities through the design of strategic breakthrough experiences for interactive, online and print media, themed environments and award-winning international live events.<\/p>\n<p><strong><em>Selected Highlights<\/em><\/strong><\/p>\n<ul>\n<li>Hydro One \u2013 Experiential marketing strategy, concept development, and creative direction for mobile Electricity Discovery Centre and its integrated educational Kids\u2019 Safety Zone, facility design and print and online communications program. Developed interactive displays with partners IBM and GE.<\/li>\n<\/ul>\n<ul>\n<li>Royal Bank of Canada \u2013 Strategic direction and brand development for\u00a0largest Canadian corporate recognition and rewards program. Creative direction and copywriting for monthly program communications and publications including websites: rbcperformance.com and rbcperformanceconference.com. Working directly with all levels of bank personnel.<\/li>\n<\/ul>\n<ul>\n<li>IBM \u2013 Event marketing strategic development and creative consultant for all Canadian based IBM event marketing programs. As Gamification consultant developed a program to gamify sales force processes. Creative direction for IBM Canada\u2019s 100<sup>th <\/sup>anniversary corporation-wide event and celebrations.<\/li>\n<\/ul>\n<ul>\n<li>Progressive Contractors Association of Canada \u2013 Rebranding of PCA including corporate identity, style guide, website, communications program elements including online presence.<\/li>\n<\/ul>\n<h2><span style=\"color: #ff9900;\"><strong>Executive Creative Director<br \/>\n<\/strong>Interactions, Maritz Canada,\u00a0 June 2002 \u2013 January 2008<\/span><\/h2>\n<p>\u2022 Developed and delivered successful creative solutions for Fortune 100 client\u2019s event, employee and customer engagement, and communications needs.<br \/>\n\u2022 Provided creative direction to multiple business units.<br \/>\n\u2022 Delivered numerous pitches and presentations to most valued clients.<br \/>\n\u2022 Developed creative process documents, including a comprehensive system of metrics.<br \/>\n\u2022 Provided direction and design, executive speaker coaching, proposal and copywriting, script editing, video and online concept development, and social media solutions.<br \/>\n\u2022 Developed whitepaper and a series of creative workshops for staff and CMITS 2004.<\/p>\n<blockquote><p><strong>Selected Highlights<\/strong><br \/>\n\u2022 Creation of global networking experience, environment, and Web 2.0 communications plan for Nortel Networks Global Sales Conference 2007.<br \/>\n\u2022 Creation of social media style web portal for Allergan of Canada national sales force, including YouTube style video and chat etc, and President\u2019s Club incentive communications.<br \/>\n\u2022 Concept and direction of annual meetings and events for numerous clients such as Ford of Canada, Microsoft Canada, Honda, Acura, Kia, Cognos Corp., Allstream etc.<br \/>\n\u2022 Employee engagement video concept and direction for Microsoft Canada.<\/p><\/blockquote>\n<h2><span style=\"color: #ff9900;\"><strong>National Creative Director \/ Senior Manager<br \/>\n<\/strong>DareStep Canada, a division of Cap Gemini Ernst &amp; Young Aug. 2001 \u2013 May 2002<\/span><\/h2>\n<p>\u2022 Lead a Creative Team of 20 members, including Information Architects, Art Directors, Designers, and Production Artists.<br \/>\n\u2022 Providing User Experience solutions from within the e-business Americas unit to all sector-based projects including Consumer Products and Telecommunication, Media and Networks.<br \/>\n\u2022 Shortlist of clients; Bell Canada, Bell Mobility, Labatt\u2019s, Hudson\u2019s Bay Co., Ontario Power Generation, Kraft Canada, CIBC Retail Banking etc.<br \/>\n\u2022 Consulting to Senior Management Team associates with strategic and creative expertise.<\/p>\n<blockquote><p><strong>Selected Highlights<\/strong><br \/>\n\u2022 Creation of fully featured employee portal for Kraft of Canada as they merged with Nabisco.<br \/>\n\u2022 Developed online properties \u201cuser experience\u201d convergence model for Bell Canada.<br \/>\n\u2022 Creation of interactive dramatized user \u2013experience model for Universal Vivendi to demonstrate points of value within their media convergence matrix.<br \/>\n\u2022 Creation of original Bell.ca MySolo consumer website.<\/p><\/blockquote>\n<h2><span style=\"color: #ff9900;\"><strong>Creative Director<br \/>\n<\/strong>ICE Integrated Communications and Entertainment Inc. 1999 \u2013 2001<\/span><\/h2>\n<p>\u2022 Crossed all lines of business with creation and direction of digital, print, and live event projects. Specialized in projects of convergence.<br \/>\n\u2022 Responsible for the successful delivery of creative portions of projects that have consistently been profitable, and have resulted in repeat business from their most valued clients.<br \/>\n\u2022 Direct business dealings with senior members of global client teams.<br \/>\n\u2022 Partnered with brand strategy team members.<br \/>\n\u2022 Team leader responsible for art directors, designers and writers, project managers, technical leads, information architects, on a project basis.<br \/>\n\u2022 Provided mentoring to the associate creative directors and art directors.<br \/>\n\u2022 On-site director of all talent, design and technical staff during live event production.<\/p>\n<blockquote><p><strong>Selected Highlights<\/strong><br \/>\n\u2022 Creation and direction of Nortel Global Sales Conference 2000 and 2001. Over 5,500 global sales reps and executives attending. Included web-based invitations and registration systems, live web-casting, post-conference content web archiving, entertainment and scripted content.<br \/>\n\u2022 Creation and direction of interactive environmental design and content for Nortel Executive Briefing Centres.<br \/>\n\u2022 Conception and direction of websites for World Wide Telecom, Royal Canadian Lifesaving Society, Digital 4Sight, etc.<br \/>\n\u2022 Disc\/online hybrid training tools, trade show and content design, for Citibank USA.<br \/>\n\u2022 Concept and direction of Spring 2000 conference for The Hudson\u2019s Bay Co.<br \/>\n\u2022 Development of ICE Online Proposal solution.<\/p><\/blockquote>\n<h2><span style=\"color: #ff9900;\"><strong>Creative Director \/ Senior Manager<\/strong><br \/>\nPlaydium Entertainment Corporation 1997-1999<\/span><\/h2>\n<p>\u2022 Member of the Senior Management Team<br \/>\n\u2022 Creative direction and implementation of all design elements regarding proprietary interactive entertainment software and hardware solutions, architectural concept, interior designs, way-finding signage, thematic designs, retail environment and product designs.<br \/>\n\u2022 Programming of all facility show technologies and events.<br \/>\n\u2022 Collaboration with award-winning consultants from The Rockwell Group USA, Scenoplus, and Kramer Designs on the creation and rollout of a multi-million dollar, branded interactive state-of-the-art game centres.<\/p>\n<blockquote><p><strong>Selected Highlights<\/strong><br \/>\n\u2022 Playdium @ Festival Hall, Toronto.<br \/>\n\u2022 Playdium @ Metrotown Eaton Centre, Burnaby BC.<br \/>\n\u2022 Playdium @ West Edmonton Mall.<br \/>\n\u2022 Playdium @ Mississauga (retrofit)<br \/>\n\u2022 The conception and creative direction of the world\u2019s first interactive dining experience including a 3-dimensional real-time animated hostess, menu interface, and value-added entertainment content. Winner of the 2000 Applied Arts Magazine Multi-media Entertainment Award.<\/p><\/blockquote>\n<h2><span style=\"color: #ff9900;\"><strong>Creative Director &#8211; Freelance<\/strong><br \/>\nOne World Productions 1981-1997<\/span><\/h2>\n<p>\u2022 Creative direction and design of award-winning multi-media live events.<br \/>\n\u2022 Research and development in the areas of interactivity, projection design, and the convergence of technology and live performance.<br \/>\n\u2022 Collaboration with world-renowned directors, designers, choreographers, and performers on projects within the performing arts, film and video.<br \/>\n\u2022 Provided conception, direction and design of corporate events, galas, and product launches.<\/p>\n<blockquote><p><strong>Selected Highlights<\/strong><br \/>\n\u2022 Collaboration with director Robert Lepage for The Technological Summit &#8217;97 for the Quebec Region; the Inaugural Event for the multidisciplinary theatre company EX MACHINA; and the most successful production ever produced by the Canadian Opera Company, BLUEBEARD&#8217;S CASTLE and ERWARTUNG.<br \/>\n\u2022 Scenic design for Marketing Magazine\u2019s MARKETING AWARDS GALA 1997.<br \/>\n\u2022 Conception, design, direction of Avon Canada AGM for Communique, Toronto.<br \/>\n\u2022 Conception, design and direction of Aveda Corporation Congress at the State Theatre of Minnesota.<br \/>\n\u2022 Scenic design for National Ballet of Canada\u2019s production of THE WEIGHT OF ABSENCE.<br \/>\n\u2022 Founding Media Design member of the Associated Designers of Canada.<\/p><\/blockquote>\n<h3 class=\"MsoNormal\"><strong><span style=\"font-size: 14pt; font-family: 'Calibri','sans-serif';\">Addendum<\/span><\/strong><\/h3>\n<ul>\n<li><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif';\">Creative Process Master Class leader: Helsinki, Amsterdam, Prague, Toronto, Victoria<\/span><\/li>\n<li><span style=\"font-size: 11pt; font-family: 'Calibri','sans-serif';\">Chairperson: Urban Arts Community Arts Council, Toronto<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Communications Strategist &#8211; Creative Director lsb@borzovoy.com ___________________________________________________________ Summary Acclaimed as creator of value-driven, innovative strategic communications solutions, pitches and proposals that resonate Community building champion of Interactive Social Media and Experiential Marketing solutions Inspiring creative team leader and mentor Lifelong learner including recent studies in Aboriginal Worldview and Education, Gamification and Behavioural Economics __________________________________________________________ Experience &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/borzovoy.com\/blog\/resume\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Corporate Creative Services&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/borzovoy.com\/blog\/wp-json\/wp\/v2\/pages\/4"}],"collection":[{"href":"https:\/\/borzovoy.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/borzovoy.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/borzovoy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/borzovoy.com\/blog\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":22,"href":"https:\/\/borzovoy.com\/blog\/wp-json\/wp\/v2\/pages\/4\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/borzovoy.com\/blog\/wp-json\/wp\/v2\/pages\/4\/revisions\/430"}],"wp:attachment":[{"href":"https:\/\/borzovoy.com\/blog\/wp-json\/wp\/v2\/media?parent=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}